This guest blog is one in a series by sponsors of the 2025 PQA Annual Meeting on bridging payers and pharmacies to drive better care and lower costs. PQA does not endorse, recommend or favor any product, service or organization that is a sponsor.

Outcomes® stands at the intersection of pharmacy and payer strategy, empowering HEDIS and Star measure improvement, elevating the member experience, and reducing the total cost of care. Through a suite of innovative tools and pharmacy-centric solutions, Outcomes helps pharmacies optimize business operations while supporting sustainable growth.

A recent Outcomes survey of over 500 U.S. consumers highlighted the central role pharmacies play in patients’ healthcare journeys — revealing high levels of trust, loyalty, and a strong preference for personalized care in brick-and-mortar settings.

Key Findings from the Outcomes Consumer Survey:

• High Trust in Pharmacists: Over 95% of consumers are comfortable receiving medication and vaccine-related communications from pharmacists. More than 80% report a moderately high or very high level of trust in their pharmacy team.
• Deep Loyalty: On average, patients have relied on their current pharmacy for 6.5 years — longer than their current primary care provider (5.8 years).
• Consumers value personal connection: Four out of five patients chose in-person pharmacy visits over mail-order, highlighting the continued importance of face-to-face care.

The survey also identified high demand for expanded clinical services at pharmacies — a promising opportunity for both payers and providers to engage patients more meaningfully. Among the top services consumers had received or were open to receiving:

• COVID-19 testing (92%)
• Blood pressure screenings (91%)
• Vaccinations (88%)
• Personalized medication reviews (85%)
• Smoking cessation (76%)

Turning Insights Into Action

Health plans aiming to improve member satisfaction and outcomes should look to pharmacies as trusted partners. Empowering members with tools to better understand their medications, including side effects and adherence support, builds trust and improves wellness.

Outcomes supports this vision through the nation’s largest pharmacy network, reaching over 65,000 retail, chain, and grocery pharmacy locations. The network delivers a powerful suite of services, from medication therapy management (MTM) and patient engagement to financial analytics and pharmacy performance solutions.

At the core of this network is the AI-powered Outcomes platform, designed to streamline clinical workflows and drive efficiency. With a strong Net Promoter Score (NPS) and over $172 million in financial value delivered across the network in 2024, the platform supports more than 20,000 daily active users and ensures consistency in documentation and reporting.

Elevate Pharmacy’s Role in Clinical Care
Partnering with Outcomes means combining the power of technology with the trust patients already place in their local pharmacies. Connect with us today to explore how Outcomes can help elevate your performance, improve quality metrics, and transform the member experience.