Five for Friday February 14: Celebrating Success in Advancing Medication Use Quality
Join us as we head to the Sunshine State for the 2025 PQA Annual Meeting, May 19-21! Meeting registration and hotel reservations are now open—don’t miss your chance to participate! Make your plans to join us and other quality professionals in Tampa at the primer event for quality medication use.
Enhance the impact of your attendance by becoming a sponsor of the meeting. The benefits of sponsorship include recognition as a national leader in quality, occasions to build strategic partnerships, generating business leads through brand exposure, and insights on market trends and best practices. Review these opportunities in the Sponsorship Prospectus, learn more below and connect with me.
We also highlight our members' perspectives on the primary care gap, heart health, and the growing role of pharmacists. If you have news you'd like for us to spotlight in an upcoming Five For Friday, send us an email!
-- Loren Kirk, PharmD, CAE, IOM, Senior Director Strategic Partnerships

Jonathan Watanabe from the University of California San Francisco detailed the pharmacists’ role in addressing primary care gaps and their unique expertise that sets them apart as providers. "We're seeing that more and more in the data that outcomes are superior when we have pharmacists involved in designing and optimizing the medication regimens. We really see that that leads to superior outcomes."
Promoting Pharmacies' Role in Heart Health
The National Association of Chain Drug Stores (NACDS) is highlighting the critical role pharmacies play in combating heart disease, the leading cause of death in the United States. Through its Nourish My Health public education campaign, NACDS is spotlighting the efforts of its member pharmacies to provide heart health-related services and solutions at over 25,000 locations nationwide.
Transforming Pharmacy Practice
XiFin has previewed findings from its 2025 Pharmacy Transformation Outlook Survey, which highlights the growing role of pharmacists and the increasing interest in achieving operational efficiency through new technology and expanding pharmacy offerings via value-based care and specialty pharmacy. “Pharmacies stand at a crossroads in 2025, with opportunities to enhance patient care by operationalizing services in value-based care, specialty pharmacy, office visits and chronic disease management,” said David Pope, chief pharmacy officer at XiFin.

Sponsorship opportunities are available for the 2025 Annual Meeting, which will be May 19-21 in Tampa, Fla. PQA meetings are the most concentrated gathering of influencers and decision makers across sectors in medication use quality.
Opportunities to sponsor the PQA Annual Meeting are only available to PQA members as a benefit of membership.* Non-members interested in sponsoring or participating in the meeting, please contact Loren Kirk. *Exceptions include Industry Showcase Tabletop Displays and Innovation Theaters
Benefits of sponsoring PQA meetings like the PQA Annual Meeting include complimentary meeting registrations, a tabletop display in the Industry Showcase, tickets to the Appreciation Dinner with PQA's Board and leadership team and your brand's exposure and visibility during networking events and meeting promotions. Review these opportunities in the Sponsorship Prospectus.
Your Next Engagement Opportunities
Network, Learn and Collaborate with PQA
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PQA's 1st Quarter 2026 Stakeholder Advisory Meeting is March 12, 1-2 pm ET. PQA SAMs are members-only events that are held quarterly to share current and relevant measure development and maintenance updates. The registration link is in the Member Resources Library.
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PQA is now accepting self-nominations for the Diversity in Quality Scholarship. The program provides scholarships for health care professional students to attend the 2025 PQA Annual Meeting. The deadline to submit self-nominations is March 14, 2025.
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Join us at the 2025 PQA Annual Meeting, May 19-21, at the JW Marriott Tampa Water Street in Tampa, Fla. PQA's collaborative approach makes it the meeting the preferred destination for quality improvement professionals. Registration is now open!